About Us

About GONEO

Who we are

GONEO-The Electrical Safety Experts
GONEO was founded in 1995 with a strategic focus on producing an "indestructible" power strip. Through our relentless dedication, we have achieved the top position as the leading brand in power converters, wall switches, and plugs in the Chinese market. Today, GONEO is the preferred choice in 7 out of every 10 households.

  • Over170,000㎡
    Production Base Size
  • 1.9 Billion
    Annual Revenue
  • 14,000
    Employee
  • Trillion-Dollar
    Market Cap
  • China | Europe
    Southeast Asia | United States
    Scope of Business

Mission and Vision

Commitment to Users, Dedication to Quality

GONEO believes that the end user experience is the key cornerstone of our product strength. User-centric studies continue to be our top priority in our design and development as they serve to guide our extensive research efforts over the years.


It has enabled GONEO to develop an in-depth understanding of home power usage needs in this ever-changing era. As such, all departments, including R&D, Production, Quality Control, and Sales, collaborate closely to deliver the most reliable and user-friendly products to our customers.

The World’s Largest

Wall Switch & Power Converter Production Base

GONEO Milestones

Marking Milestones, Creating History

  • 1995

    • Established in 1995 with the strategic positioning of manufacturing indestructible power strip.
  • 2001

    • The sales of GONEO power converter ranks first in the Chinese Market.
  • 2007

    • Sales exceed $13.9 million & forms strategic partnership with Legrand.
  • 2008

    • Participate in the drafting of the CHINESE National Electrical Standard for the power strip industry.
  • 2009

    • GONEO's Laboratory was UL certified
  • 2019

    • Sales exceed $1.4 billion
  • 2020

    • IPO listed
  • 2022

    • The first partner of China's aerospace industry.
    • The high-end brand “MURORA” focusing on the trackless light series is officially established.
  • 2023

    • Renewable Energy Division expands globally.

Recognizing Talent, Rewarding Success

Industrial Product

Your Partner in Innovation.

Business Partnerships

⦁ Win-Win Cooperation

Win-Win Cooperation

  • Developing Market Methodologies based on data and providing Risk Management Strategies for distributors
  • Lean Market Planning Provides annual marketing strategy guidelines by in-depth market research, and user interviews.
  • Provides one-on-one Guidance by GONEO's professional marketing personnel to new distributors
  • Marketing Rebate Subsidies and other various supportive policies for distributors
  • GONEO has implemented a set of internal disciplinary penalty mechanism to ensure fair trade between distributors and price control, which ensures the interest and continual business growth for all distributors.
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