About Us

About GONEO

Who we are

GONEO-The Electrical Safety Experts
GONEO was founded in 1995.GONEO offers one of the most high-quality product series in the global residential electrical and lighting industry, focusing on residential power connection, home decoration electricity, smart lighting, smart energy, and power tools. GONEO always adheres to a customer-centric approach, prioritizes quality, and drives innovation to provide customers with high-quality and satisfactory solutions. All business activities of the GONEO Group are committed to a single mission: to provide customers with a safe and comfortable electrical experience.

  • Over170,000㎡
    Production Base Size
  • 1.9 Billion
    Annual Revenue
  • 14,000
    Employee
  • Trillion-Dollar
    Market Cap
  • China | Europe
    Southeast Asia | United States
    Scope of Business

Mission and Vision

Commitment to Users, Dedication to Quality

View Our Products

GONEO believes that the end user experience is the key cornerstone of our product strength. User-centric studies continue to be our top priority in our design and development as they serve to guide our extensive research efforts over the years.


It has enabled GONEO to develop an in-depth understanding of home power usage needs in this ever-changing era. As such, all departments, including R&D, Production, Quality Control, and Sales, collaborate closely to deliver the most reliable and user-friendly products to our customers.

GONEO Milestones

Marking Milestones, Creating History

  • 1995

    • Established in 1995 with the strategic positioning of manufacturing indestructible power strip.

  • 2001

    • The sales of GONEO power converter ranks first in the Chinese Market.

  • 2007

    • Sales exceed $13.9 million & forms strategic partnership with Legrand.

  • 2008

    • Participate in the drafting of the CHINESE National Electrical Standard for the power strip industry.

  • 2009

    • GONEO's Laboratory was UL certified

  • 2019

    • Sales exceed $1.4 billion

  • 2020

    • IPO listed

  • 2022

    • The first partner of China's aerospace industry.
    • The high-end brand “MURORA” focusing on the trackless light series is officially established.

  • 2023

    • Renewable Energy Division expands globally.
GONEO

    • National-Certified Laboratories

  • R&D

    • High-Standard Quality Management System

  • Production

    • Smart Warehouse

  • Warehouse

    • Largest Wall Switch Production Base

GONEO has obtained over 2,700 patent technologies

  • Lean Transformation

    GONEO Business System

  • Automation

    Unmanned Dark Factory, World's Largest Wall Switch Base

  • Digitalization

    MES, APS, and other systems

  • Branding

    Comprehensive Brand Strength

    • A brand value exceeding 30 billion RMB — ranked on the "TopBrand 2024 China's Top 500 Brands" list.

The World’s Largest

Our supply chain manufacturing system is committed to automation, lean transformation, and digitalization.

Meanwhile, we place great emphasis on building our digital capabilities to ensure efficiency, quality, and smooth information flow.

We own the world's largest wall switch manufacturing base and have established a large-scale unmanned dark factory, achieving remarkable automated production. We pursue lean innovation and have built the GONEO Business System (GBS) to enhance efficiency across the entire chain and create customer value. Meanwhile, we place great emphasis on building our digital capabilities to ensure efficiency, quality, and smooth information flow.

Honors & Awards

Recognizing Talent, Rewarding Success

Industrial Product

Your Partner in Innovation.

Business Partnerships

⦁ Win-Win Cooperation

Win-Win Cooperation

  • Developing Market Methodologies based on data and providing Risk Management Strategies for distributors
  • Lean Market Planning Provides annual marketing strategy guidelines by in-depth market research, and user interviews.
  • Provides one-on-one Guidance by GONEO's professional marketing personnel to new distributors
  • Marketing Rebate Subsidies and other various supportive policies for distributors
  • GONEO has implemented a set of internal disciplinary penalty mechanism to ensure fair trade between distributors and price control, which ensures the interest and continual business growth for all distributors.